Thanks for the reply Chris. Good question. I think the answer is “yes” a three-liner could easily be disregarded as a sales pitch.

How to minimize that? Don’t sound like a salesman. Be helpful. Talk like you’re talking to your friend.

Ship while you’re still nervous.

You’re making something. You know what you want it to be. It goes on walks with you and your dog. It bounces around in your brain when you’re bored in bed. It waits for you while you scroll Instagram.

Stop overwhelming your readers.

Remember that freeway in Arizona where a rusty sniper was picking off cars like fish in a barrel? That’s the freeway I’m on at the moment. They still haven’t caught the guy. Worse? It’s 5:52 in the morning.

What is Homing Hen? Why should you care?

Homing Hen is a website where you send out simple, effective, emails to tens, hundreds, or thousands of your people — all in a couple clicks.

Your people might be customers, prospects (not the gold-digging variant), followers, fans…

Did you ask the girl to dance?

Charmaine is excellent at solving for x. She can name all the bones in a frog’s body. Her yellow, plush banana pouch transports two 0.5 mm mechanical pencils like they’re rifles. (0.7 mm is for losers). As if all that weren’t enough there’s her trademark: a Hello Kitty…